System
Colour Palette
Our palette is built around Momentum Blue, anchored by Charcoal and White, and supported by tints and accents that give us room to breathe across charts, illustrations, callouts and UI. Use it thoughtfully — primary colours should dominate.
Primary
The core brand colours that should dominate most communications.
Momentum Blue
#006A9C
RGB 0, 106, 156
CMYK 100, 30, 0, 34
Pantone 7690 C
Primary brand. Buttons, links, headlines.
Charcoal Black
#1A1A1A
RGB 26, 26, 26
CMYK 0, 0, 0, 90
Primary text on light backgrounds.
White
#FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Text on dark backgrounds.
Momentum Blue Tints
Use sparingly for charts, soft backgrounds, and UI layering.
Momentum Blue 70%
#4D97BA
RGB 77, 151, 186
Light accents, UI elements.
Momentum Blue 50%
#80B4CE
RGB 128, 180, 206
Backgrounds, charts, cards.
Momentum Blue 20%
#CCE1EB
RGB 204, 225, 235
Soft backgrounds, section blocks.
Secondary accents
These support the primaries and add flexibility to the system. Use for charts, illustrations, callouts, and UI elements.
Sand
#C7A179
RGB 199, 161, 121
CMYK 20, 36, 53, 8
Accent A. Highlights, overlays.
Calm Cyan
#78C2C4
RGB 120, 194, 196
CMYK 55, 4, 26, 0
Accent B. Highlights, overlays.
Tertiary
Extended palette for charts, diagrams, infographics, and broader digital interfaces. Use sparingly. Never overpower the core.
Deep Teal
#004E63
RGB 0, 78, 99
CMYK 93, 54, 41, 32
Contrasting accent, hover state.
Soft Slate
#E4E7EC
RGB 228, 231, 236
CMYK 13, 7, 6, 0
Background washes, neutral fill.
Clay
#B99080
RGB 185, 144, 128
CMYK 24, 42, 43, 12
Tertiary contrast with copper tone.
Mint Green
#7FC88F
RGB 127, 200, 143
CMYK 54, 0, 56, 0
Data highlights, secondary charts.
Accessible pairings
Pair text and background with strong contrast for readability across devices and abilities. These combinations meet WCAG AA at body sizes.
Momentum Blue + White
Charcoal + White
Charcoal + 20% Blue
Momentum Blue + Soft Slate
Charcoal + Soft Slate
Charcoal + Calm Cyan
Charcoal + Sand
Deep Teal + White